Introduction: Where Rap Meets the Click—The Importance of YouTube in Hip-Hop Pop Culture
Rap music videos on YouTube have become more than just music—they’re visceral, visual events in global pop culture. In 2025, YouTube is the largest stage for rap artists, where careers are launched, trends are formed, and legacies take shape. Every click, comment, and share is a beat in the rhythm of the rap music zeitgeist, proving just how deep the connection runs between fans and artists across continents. This epic countdown features the 50 most watched rap music videos on YouTube as of September 2025, each one a testament to the genre’s ever-growing influence and creative daring.
Below, you’ll find the ultimate table of Top 50 Rap Music Videos by view count, followed by spirited commentary, essential background on each track, and—because we know you want those clicks—smart hyperlinks to watch every single video. Tune in: whether you’re here to discover, reminisce, or just see if your favorite broke the 100-million mark, this list is about to hit repeat on excitement, energy, and insight!
The Top 50 Most Viewed Rap Music Videos on YouTube: Table (September 2025)
| Rank | Artist(s) | Video Title | View Count | Watch Now |
|---|---|---|---|---|
| 1 | Kendrick Lamar | Not Like Us | 387M | Watch |
| 2 | Doja Cat | Paint The Town Red | 357M | Watch |
| 3 | Daddyphatsnaps | SUPERMAN RAP | 394K | Watch |
| 4 | Toosii | Favorite Song | 312M | Watch |
| 5 | Ro$ama, BigXthaPlug | Microwave | 930K | Watch |
| 6 | Lil Durk feat. J. Cole | All My Life | 279M | Watch |
| 7 | GloRilla, Cardi B | Tomorrow 2 | 273M | Watch |
| 8 | Eminem | Houdini | 247M | Watch |
| 9 | Travis Scott feat. Playboi Carti | FE!N | 202M | Watch |
| 10 | Jack Harlow | Lovin On Me | 198M | Watch |
| 11 | Lil Uzi Vert | Just Wanna Rock | 187M | Watch |
| 12 | Lil Baby | California Breeze | 174M | Watch |
| 13 | Latto feat. Cardi B | Put It On Da Floor Again | 164M | Watch |
| 14 | Ice Spice & Nicki Minaj | Princess Diana | 158M | Watch |
| 15 | GloRilla, Megan Thee Stallion | Wanna Be | 147M | Watch |
| 16 | Metro Boomin & Future | Superhero (Heroes & Villains) | 144M | Watch |
| 17 | 21 Savage | redrum | 138M | Watch |
| 18 | Ice Spice | Deli | 129M | Watch |
| 19 | Future, Metro Boomin, Travis Scott, Playboi Carti | Type Shit | 123M | Watch |
| 20 | Metro Boomin, Don Toliver, Future | Too Many Nights | 99M | Watch |
| 21 | Rylo Rodriguez feat. NoCap | Thang For You | 107M | Watch |
| 22 | That Mexican OT ft. Paul Wall & DRODi | Johnny Dang | 100M | Watch |
| 23 | GloRilla ft. Sexyy Red | WHATCHU KNO ABOUT ME | 97M | Watch |
| 24 | Young Nudy ft. 21 Savage | Peaches & Eggplants | 96M | Watch |
| 25 | GloRilla | TGIF | 95M | Watch |
| 26 | 6ix9ine ft. Kodak Black & Yailin la Mas Viral | Shaka Laka | 89M | Watch |
| 27 | YoungBoy Never Broke Again | B*tch Let’s Do It | 88M | Watch |
| 28 | GloRilla | Yeah Glo! | 86M | Watch |
| 29 | Lil Durk | Hanging With Wolves | 80M | Watch |
| 30 | Lil Baby | Stand On It | 78M | Watch |
| 31 | Drake feat. J. Cole | First Person Shooter | 77M | Watch |
| 32 | Playboi Carti | “2024” (prod. ojivolta, earlonthebeat, & Kanye West) | 77M | Watch |
| 33 | Cardi B ft. Megan Thee Stallion | Bongos | 77M | Watch |
| 34 | Kaliii | Area Codes | 69M | Watch |
| 35 | Kendrick Lamar | squabble up | 70M | Watch |
| 36 | Juice WRLD | Empty Out Your Pockets | 66M | Watch |
| 37 | Doja Cat | Agora Hills | 66M | Watch |
| 38 | Travis Scott | I KNOW ? | 66M | Watch |
| 39 | Cardi B | Enough (Miami) | 65M | Watch |
| 40 | Rae Sremmurd | Not So Bad (Leans Gone Cold) | 64M | Watch |
| 41 | NF | HOPE | 63M | Watch |
| 42 | Doechii | DENIAL IS A RIVER | 61M | Watch |
| 43 | Real Boston Richey | Help Me | 60M | Watch |
| 44 | Big Boogie & DJ Drama ft. GloRilla | BOP | 57M | Watch |
| 45 | Juice WRLD | In My Head | 56M | Watch |
| 46 | Lil Mabu x DD Osama | EVIL EMPIRE | 53M | Watch |
| 47 | Hanumankind | Run It Up | 53M | Watch |
| 48 | Lambo4oe ft. NLE Choppa | Self Esteem | 51M | Watch |
| 49 | BossMan Dlow | Shake Dat Ass (Twerk Song) | 51M | Watch |
| 50 | GloRilla ft. T-Pain | I LUV HER | 49M | Watch |
Rap’s star power is on full blast in this list, with the likes of Kendrick Lamar, Doja Cat, Eminem, and Travis Scott consistently pulling hundreds of millions of views—an indication of both the artists’ universal appeal and the genre’s mass engagement on YouTube’s global platform. Female rap artists and dynamic collaborations have a notable presence, making 2025 one of the most excitingly diverse years for mainstream rap video culture.
The Top 50 Most Watched Music Videos 2025
Let’s jump right into the heart of the culture—these aren’t just numbers, they’re moments, eras, and stories. For each title that’s more than just a song, you’ll find commentary, quirky facts, and reasons why the world hit replay. Click through, turn it up, and dive deep!
1. Kendrick Lamar – Not Like Us – 387M Views
Kendrick Lamar’s “Not Like Us” is not just a rap video—it’s the defining shot of the 2020s. Surging to 15 million views in 24 hours and still climbing, its viral Drake diss cemented its place as both a trending meme and a historic, culture-shifting anthem. Director Dave Free amplifies the West Coast aesthetic, and every frame is packed with unmissable references and Easter eggs. The dance routines, sharp fashion, and Kendrick’s mesmerizing performance have made “Not Like Us” a generation-defining video and a shoo-in for the AMAs and Billboard awards in 2025. Break out your OVO owl memes and join the party.
2. Doja Cat – Paint The Town Red – 357M Views
Doja Cat’s “Paint The Town Red” is the visual punchline to her irreverent, genre-bending style. Fusing hip-hop with splashy pop surrealism, the video’s eye-popping color palette and cheeky choreography give fans everything they crave. Known for viral TikTok moments, Doja Cat’s boundary-busting confidence makes each viewing feel like an invite to her own private art party. Whether you’re here for the bars, the fits, or the chaos, you’re watching a modern icon at work.
3. Daddyphatsnaps – SUPERMAN RAP – 394K Views
A leftfield fan favorite! Daddyphatsnaps’ DC-inspired “SUPERMAN RAP” is a niche hit with nearly 400K views. That shows just how deep rap fandom digs into the internet—keep an eye out for this kind of creative, indie hip-hop content making waves with gaming and comic aficionados in 2025.
4. Toosii – Favorite Song – 312M Views
Rising star Toosii’s slow-burn ballad “Favorite Song” was tailor-made for YouTube’s algorithm—and fans showed love in a big way! With a narrative-driven video that spotlights relationships and real emotion, Toosii hits both the mainstream and street level with equal power.
5. Ro$ama, BigXthaPlug – Microwave – 930K Views
Takeover alert! Ro$ama teams up with BigXthaPlug on “Microwave,” cooking up major Texas swagger on a budget and climbing towards the million-view milestone. The video’s DIY grit and energetic delivery have made it a must-watch for real fans of the underground.
6. Lil Durk feat. J. Cole – All My Life – 279M Views
Lil Durk’s legacy meets J. Cole’s introspection in “All My Life”—a video that’s equal parts street manifesto and viral blockbuster. Highlighting youth, hope, and heart, its visual storytelling won over fans worldwide and even earned a nomination for Favorite Hip-Hop Song at 2025’s American Music Awards.
7. GloRilla, Cardi B – Tomorrow 2 – 273M Views
GloRilla and Cardi B bring Memphis to the masses with “Tomorrow 2.” Every frame is pure hype—dancing in the streets, wild cameos, and Cardi’s signature attitude ratcheted up to 11. Their chemistry? Unmatched and unstoppable.
8. Eminem – Houdini – 247M Views
Eminem proves his staying power with “Houdini,” where vintage Slim Shady mischief collides with 2025 production value. Referencing both his early career and hip-hop’s future, the legendary rapper delivers high-velocity bars and visuals that bounce between nostalgia and innovation.
9. Travis Scott feat. Playboi Carti – FE!N – 202M Views
Psychedelic, simmering, and totally immersive, Travis Scott’s “FE!N” is a digital fever dream—in true Cactus Jack style. Cameos, fast cuts, and next-level visual effects make this a fan favorite. Carti’s energy only cranks up the chaos.
10. Jack Harlow – Lovin On Me – 198M Views
With swagger for days, Jack Harlow’s “Lovin On Me” is as smooth as the man himself. The Louisville rapper invites you into an atmospheric neon world where charm, confidence, and irresistible hooks reign supreme.
11. Lil Uzi Vert – Just Wanna Rock – 187M Views
Can you say viral dance hit? Lil Uzi Vert’s “Just Wanna Rock” is the soundtrack for TikTok in 2025. It’s a quick-cut, high-energy celebration of movement and youth culture, breaking records as both a meme and a club favorite.
12. Lil Baby – California Breeze – 174M Views
Sunshine, ambition, and West Coast ambition meet in Lil Baby’s “California Breeze.” The video’s luxe visuals, fast cars, and dynamic editing transformed it into a must-see highlight on every rap playlist.
13. Latto feat. Cardi B – Put It On Da Floor Again – 164M Views
Latto and Cardi B redefine women’s empowerment in rap with “Put It On Da Floor Again.” Catchy, explosive, and impossible not to dance along to, the track’s video is a celebration of independence and attitude.
14. Ice Spice & Nicki Minaj – Princess Diana – 158M Views
Generation Z’s dream team: Ice Spice and Nicki Minaj show the world how New York does it in “Princess Diana.” The video is glitter, glamour, and fearless femininity, with Nicki anointing her successor and Ice Spice embracing viral superstardom.
15. GloRilla, Megan Thee Stallion – Wanna Be – 147M Views
Another monumental collab! “Wanna Be” sees GloRilla and Megan owning every shot—loud, proud, and unstoppable. The message? Be yourself, be bold, and run up those views.
16. Metro Boomin & Future – Superhero (Heroes & Villains) – 144M Views
Epic beats demand epic visuals, and Metro Boomin delivers with a cinematic, superhero-styled video for this massive anthem. Popcorn not included, but you’ll want to watch this one more than once.
17. 21 Savage – redrum – 138M Views
Moody, menacing, and as Atlanta as it gets—21 Savage turns up the pressure in “redrum.” It’s a masterclass in street authenticity, shot with the polish and suspense of a Hollywood thriller.
18. Ice Spice – Deli – 129M Views
From viral meme to chart-hit, Ice Spice’s “Deli” arrived with attitude. The video is a fast-flowing, tongue-in-cheek parade through NYC, capturing everything fans love about Ice’s playful public persona.
19. Future, Metro Boomin, Travis Scott, Playboi Carti – Type Shit – 123M Views
Houston’s finest and Atlanta’s royalty unite with Space Age visuals to match. This track proves rap’s supergroups aren’t just for the albums—they dominate YouTube, too.
20. Metro Boomin, Don Toliver, Future – Too Many Nights – 99M Views
Vibey, melodic, and full of swagger, “Too Many Nights” is the soundtrack for late-night drives and streaming binges. Expect moody lights and luxury rides to steal the show.
21. Rylo Rodriguez feat. NoCap – Thang For You – 107M Views
Rylo Rodriguez brings a melodic Southern style that’s impossible not to replay. With trap beats and real stories, “Thang For You” is a digital-era slow jam for the streets.
22. That Mexican OT ft. Paul Wall & DRODi – Johnny Dang – 100M Views
Trap meets Texas in this ode to jewelry legend Johnny Dang, connecting South, West, and Chopped Not Slopped fans across the country. The video is pure bling and pride.
23. GloRilla ft. Sexyy Red – WHATCHU KNO ABOUT ME – 97M Views
Fresh, feisty, and bold, GloRilla’s chemistry with Sexyy Red makes “WHATCHU KNO ABOUT ME” an instant anthem for confidence and empowerment. These rising stars are climbing fast.
24. Young Nudy ft. 21 Savage – Peaches & Eggplants – 96M Views
If you’re looking for a viral Atlanta moment, look no further. “Peaches & Eggplants” is cheeky, fun, and living proof that rap can’t help going viral when the vibes are right.
25. GloRilla – TGIF – 95M Views
Another GloRilla hit! “TGIF” is the party-starter every playlist craves—infectious energy, sticky hooks, and visuals that celebrate women in hip-hop making it big on their own terms.
26. 6ix9ine ft. Kodak Black & Yailin la Mas Viral – Shaka Laka – 89M Views
Love him or hate him, 6ix9ine always brings spectacle. “Shaka Laka” is a worldwide crossover and viewing fireworks that YouTube can barely contain.
27. YoungBoy Never Broke Again – B*tch Let’s Do It – 88M Views
NBA YoungBoy keeps the YouTube streets buzzing, churning out consistent, hard-hitting visuals. “B*tch Let’s Do It” rides high on real-life authenticity and unfiltered narratives.
28. GloRilla – Yeah Glo! – 86M Views
GloRilla goes solo and doesn’t disappoint. “Yeah Glo!” is stylish, spunky, and proof she’s one of the most exciting breakout rappers in recent memory.
29. Lil Durk – Hanging With Wolves – 80M Views
Raw and menacing, Lil Durk’s “Hanging With Wolves” balances hard-hitting realism with a gripping, cinematic approach to street life.
30. Lil Baby – Stand On It – 78M Views
When Lil Baby drops, the world listens—and watches. “Stand On It” epitomizes hustle, ambition, and Atlanta’s never-ending energy.
31. Drake feat. J. Cole – First Person Shooter – 77M Views
Mega-star collab alert! Drake and J. Cole join forces for “First Person Shooter,” packed with Easter eggs for fans and cinematic visuals that demand repeat views.
32. Playboi Carti – “2024” – 77M Views
Playboi Carti is one of rap’s most enigmatic figures, and “2024” (produced by hip-hop legends) is a mysterious, stylish trip that keeps everyone guessing—and watching.
33. Cardi B ft. Megan Thee Stallion – Bongos – 77M Views
This is the moment! Cardi B and Megan reunite for a sultry, tropical video that’s heavy on glamour, color, and pure confidence. “Bongos” is summer, self-expression, and world domination all at once.
34. Kaliii – Area Codes – 69M Views
Sampling the classic “Area Codes,” Kaliii’s take is both nostalgic and futuristic, delivering a cross-generational appeal as she carves her place in the current rap wave.
35. Kendrick Lamar – squabble up – 70M Views
With signature poetic fire and striking visual storytelling, “squabble up” solidifies Kendrick’s continued dominance as both a lyricist and a visual innovator.
36. Juice WRLD – Empty Out Your Pockets – 66M Views
Forever missed, Juice WRLD’s legacy lives on with this posthumous video, animated and produced with care for his devoted fanbase.
37. Doja Cat – Agora Hills – 66M Views
Doja Cat is a one-woman genre blender, and “Agora Hills” is a sparkling visual treat packed full of internet-breaking choreography and attitude.
38. Travis Scott – I KNOW ? – 66M Views
Surreal, cinematic, and distinctly Houston, Travis Scott’s visuals always set the bar high—and “I KNOW ?” is no exception. Prepare to have your timeline dominated by his flair.
39. Cardi B – Enough (Miami) – 65M Views
Real, raw Miami vibes come alive as Cardi B keeps it gritty and authentic in this street anthem, complete with bold visuals and a message for the haters.
40. Rae Sremmurd – Not So Bad (Leans Gone Cold) – 64M Views
Classic feel, modern groove: “Not So Bad” is the Rae Sremmurd we all know and love—effortless hooks, crisp visuals, and a party that won’t quit.
41. NF – HOPE – 63M Views
Highly personal and visually ambitious, NF’s “HOPE” is everything fans have come to expect. Dark rooms, big revelations, and high engagement in the comments.
42. Doechii – DENIAL IS A RIVER – 61M Views
Doechii’s message is clear: vulnerability is power. The avant-garde visuals and emotional storytelling show just how far female rap creativity can—and will—go in 2025.
43. Real Boston Richey – Help Me – 60M Views
“Help Me” is a raw, honest dive into inner conflict, with an indie video style that sets Real Boston Richey apart from the mainstream pack.
44. Big Boogie & DJ Drama ft. GloRilla – BOP – 57M Views
When Memphis and Atlanta collab, it’s a party! “BOP” is electrifying and engineered for TikTok virality, with standout features from GloRilla.
45. Juice WRLD – In My Head – 56M Views
Fans flocked to Juice WRLD’s final visuals. “In My Head” is both a classic and a love letter from one of rap’s most beloved voices.
46. Lil Mabu x DD Osama – EVIL EMPIRE – 53M Views
Grinding out of New York, Lil Mabu and DD Osama’s high-tempo street imagery gives “EVIL EMPIRE” a rebellious, underground edge fans crave.
47. Hanumankind – Run It Up – 53M Views
India’s Hanumankind smashes boundaries with “Run It Up,” bringing new sounds, new energy, and fresh faces to the global rap party. Here’s proof hip-hop truly is worldwide.
48. Lambo4oe ft. NLE Choppa – Self Esteem – 51M Views
One for the hustlers, this under-the-radar track is about confidence and grind, with a polished video featuring new standout NLE Choppa.
49. BossMan Dlow – Shake Dat Ass (Twerk Song) – 51M Views
No explanation needed: it’s a twerk anthem with infectious hooks and irresistible moves. BossMan Dlow has the viral formula nailed.
50. GloRilla ft. T-Pain – I LUV HER – 49M Views
The closing highlight! GloRilla links up with the always-iconic T-Pain, blending generation styles for a video built for 21st-century rap fans.
The Visual Revolution: Why Video Still Matters in 2025’s Streaming Age
As streaming platforms multiply, the rap music video remains the gold standard for cultural impact, artist branding, and fan connection. YouTube’s global, mobile-first audience consumes visual music as much as pure audio—sometimes more! With each new release, hip-hop’s music videos continue to set fashion, art, and dance trends that ripple out into social media, TV, and even cinema.
Today’s best rap videos are collaborative events between visionary directors (think Dave Meyers, Colin Tilley, and Nabil Elderkin), stylists, and digital creators. They often feature multi-layered storytelling, dance challenges, short film elements, and viral moments engineered for TikTok and Instagram. Moreover, YouTube’s engagement algorithm rewards videos that spark comments, likes, and shares—turning every visual into a global party, not just a passive watch.
Chart-Toppers and Trailblazers: Artist Profiles & Trends Analysis
Kendrick Lamar: The Visionary at the Top
Kendrick captured the world’s imagination with “Not Like Us,” cementing his place as hip-hop’s philosopher-king and meme generator-in-chief. His visual artistry and boundary-pushing lyricism set trends that ripple across the globe—literally putting Los Angeles on the world map for a new generation.
Fun Fact: Kendrick’s video nods to Maya Angelou and Black cultural icons, blending musical storytelling with powerful visual symbolism—a high bar for all artists to follow.
Doja Cat: The Queen of Visual Virality
Whether she’s painting the town red, breaking TikTok, or driving conversations about authenticity in hip-hop, Doja Cat’s multi-genre, multi-platform approach is pure 2025 energy. Her vivid, meme-friendly visuals make every song an event—no wonder she dominates all the metrics.
GloRilla and the Rise of Female Collaborations
Never before have female artists been this visible, this viral, and this influential in rap. GloRilla’s relentless collaborations (with Cardi B, Megan Thee Stallion, Sexyy Red, and T-Pain) prove that hip-hop is no longer a boys’ club—it’s a world stage for bossed-up women and dynamic partnerships.
Cross-Regional and International Collaborations
Artists like Hanumankind (India), That Mexican OT (Texas), and Daddyphatsnaps (geek and gaming subcultures) show that rap is a truly global language. YouTube’s platform accelerates cultural exchange, bringing regional sounds to a planetary audience.
The Power of Visual Narrative and High-Fidelity Production
Directors like Dave Meyers (Kendrick, Travis Scott), Director X (Drake, Lil Wayne), and Hype Williams continually raise the bar for what a rap video can be: not just a marketing tool, but a standalone work of art. Their signature touches—bold cinematography, narrative arcs, and fashion-forward styling—remain essential for viral success.
Metrics, Engagement, and the New Rules of Rap Stardom
Beyond Views: Likes, Comments, and Social Shares
In 2025, likes, comments, and shares matter almost as much as the raw view count for defining a video’s cultural weight. YouTube’s algorithm rewards viewer interaction: videos that dominate “Most Liked”, “Most Engaged”, and “Trending” charts get even more push in recommendations and social feeds.
And fans are not just passive observers—they’re participants. Viral dance routines, remix challenges, memeable visuals, and hot-button commentary mean each drop becomes a community event.
Awards, Playlists, and Billboard Dominance
Virtually every video in the top 20 above found a place on Billboard Hot 100 and major curated playlists across Spotify, Apple Music, and Amazon. Many racked up nominations and wins at the American Music Awards, BET Awards, MTV VMAs, and YouTube Music Awards, solidifying how online metrics convert directly into music-industry acclaim and longevity.
Tech Talk: YouTube’s Data API & View Verification
How do these view counts get tracked, anyway? Every official count above is verified via YouTube’s Data API, which tracks “viewCount,” “likeCount,” and “commentCount” on each official video upload. Playlists and curated platforms often cross-check across sources to validate performance, and third-party analytics follow real-time trends via services like SocialBlade and SocialCounts, providing accurate and unbiased stats for fans, artists, and journalists.
Key Takeaways: The Beat Goes On
- Kendrick Lamar’s “Not Like Us” is the cultural moment of 2025—blending artistic vision, real-world impact, and YouTube virality.
- Female rappers have never been stronger, more fearless, or more influential than right now.
- International and regional scenes are finally getting their shine, with YouTube acting as the democratizing amplifier for the world’s best new rap voices.
- Videos are more than just music—they’re communal events, aesthetic statements, and contests of creativity that define pop culture.
- For bloggers and fans: if you aren’t embedding, sharing, and commenting on these hits, you’re missing rap history in the making.
Bonus: Discover, Listen, Build Your Playlist
Already blasting these tracks on repeat? Make sure to subscribe to the Top Rap 2025 Playlists on YouTube and Spotify—new visuals, remixes, and surprise collabs drop every week, and you’ll want to be first in the comment section when they do!
Remember: every view, like, and share isn’t just supporting your favorite—it’s shaping what rap music becomes for the next generation. Hit play, join the conversation, and keep it locked for more hip-hop history, one video at a time.
Spotify Promotion Playlists:
https://officialmikemc.com/promo
Other Websites:
https://discord.gg/eyeofunity
https://eyeofunity.com
https://meteyeverse.com
https://00arcade.com
https://systementcorp.com/promo